Samantha Cox

Former Executive Assistant to


British-born Samantha Cox has lived all over the world and has an impressive background with over 16 years’ experience in Executive Assistant roles for high profile clients, including stints with Jackie O an Australian commercial radio host, actress and TV presenter, Sir Richard Branson and the Chief Commercial Officer of Virgin Australia. 

While working for Virgin Australia, she was offered an exclusive executive assistant position with Sir Richard Branson, Founder and Chairman of the Virgin Group, at his home base on the ultra-private Necker Island in the British Virgin Islands.

While working for Sir Richard, Samantha joined the business magnate’s hand-picked group of trusted confidantes managing personal affairs and budgets, organising charitable initiatives, coordinating celebrity entourage visits and tending to personal fan mail, social media, speaker requests and online correspondence.